createanysite.com/create-landing-page/ How to create a landing page. You can learn how to create a landing page in just 3 steps by visiting the link above. A landing page is one of the best investments you can make in today’s age of e-commerce. It is the most efficient and valuable tool for any small business owner. A landing page is essentially a one page website that sells a single product or service. It’s designed to get the customer to take a single action item. Whether that’s purchasing the product or entering in their contact information which can be used as a sales lead to be followed up on later. A landing page is the first step of selling your products so it’s mostly used with the first or cheapest product you may have for sale. It may seem unfair to you, the business owner, but in order for you to sell your more expensive products, you must offer a bargain or discount upfront. That’s what the mentality behind the landing page is, it’s meant to be an offer that’s too good to be true, and it is. Selling the customer upfront is to show them that you’re obviously trying to make their life easier by giving them products and services that make whatever task they’re trying to accomplish easier. This will build a relationship for future business transactions between you and the customer. This mindset requires you to prioritize long term profits over the ever elusive immediate satisfaction of making short term sales. Your mentality shouldn’t be to just be a flash in the pan. Rather you should aim to make profits long after the honeymoon phase of starting a business has worn off. Good entrepreneurs are able to generate consistent profits whether they’re having a good day or a bad one. They are able to achieve all of this due to the systems of business they’ve constructed rather than a simple process of buying products and selling them for a higher price.